Friday
ATSUHIRO ITO PLAYS HIS INSTRUMENT OPTRON
http://www.youtube.com/watch?v=xGH9clYQ7Oo&feature=related
http://www.youtube.com/watch?v=yjZFKf3dv8Y&feature=related
http://www.youtube.com/watch?v=KYdvqe1B9Qs&feature=related
MORE WALKING, LESS DRIVING
Client : China Environmental Protection Foundation
http://blog.schoener-waers.de/2010/05/13/schritt-fur-schritt-wirds-gruner/
INVISIBLE PAINTINGS. THERMAL ART.
JEEP IN TWO WORLDS CAMPAIGN
The Jeep campaign was developed at BBDO/Proximity Malaysia by executive creative director Ronald Ng, creative director/art director MUN, art directors Eric Hor, Gary Lim, Willeon Leong and Hans Lee, copywriters Kevin Le and Ronald Ng, advertiser’s supervisor Sally Hong, illustrator Gary Lim and producer Dickson Teh.
1.VISUAL LITERACY STUDY (시각언어연구)
-Good advertising doesn't need a word.
Thursday
Moving school
-This is a bus where children are given environmental education.
KOREA GREEN FOUNDATION (환경재단)
-When the forest become alive, animals will become alive too.
STOP CO2. GO ACTION.
Agency : Jeski Social Campaign
Logo Design : To reduce Carbon and increase Oxygen, each arrows are pointing at down and up.
Message from Campaign : The exhaust we let out, we will inhale.
WORLD VISION KOREA (월드비전 한국)
Client : World Vision Korea
문제 : 월드비전의 기아체험 24시 행사를 홍보하기 위한 캠페인, <하루만 이 아이가 되어보세요.> 행사의 취지는 참가자들이 24시간동안 금식을 하면 기아로 고통받는 이들의 고통을 이해하고 함께하겠다는 각오를 다지는 것이다.
Brief/Problem : To advertise World Vision's 24hour starvation experience event, <Be this child for one day> The purpose of this event is that when participants fast for 24 hours, they will understand children from starvation and to make a resolution to care for them.
해결 : 이제석 광고연구소는 행사의 취지를 쉽고 흥미롭게 전달하기 위해 실제 행사 참가자들을 모델로 이용해 캠페인을 다각도로 제안했다.
Solution : Jeski Social Campaign tried to make this event more easy and interesting, so they've used real participants as models for the campaign.
결과 : 기존의 소극적인 이미지와는 확연히 차별화 되는 파격적인 캠페인으로 한간의 이슈가 되었으나 '광고 할 돈있으면 공익사업에나 더 신경써라' 와 같은 제보자들의 부정적이 시각도 만만치 않았다. 이 캠페인을 계기로 이제석 광고연구소측과 월드비전과 긴밀한 관계를 맺고 많은 활동을 전개한다.
Outcome : Because it was such a different, preposterous campaign compared to other usual campaigns, it became a big issue for a while. However, there were people who disagreed with this campaign.
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